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You are here: Home / Archives for i am what i makeup

CoverGirl Features First Model with Vitiligo

March 1, 2018 by Alisha 13 Comments

If you’ve been with me for awhile you’ll recall when I first shared that Morgan had developed vitiligo.  At the time I was mad, confused and felt guilty like it was something I had done.  We all know how people can be sometimes by staring and asking questions in a very rude manner.  I decided to educate myself more about vitiligo and I made sure that my main focus would be on celebrating how unique my daughter is and not harp on her differences.

Morgan

Over the last 3 years not only has her self esteem not wavered, I feel like she is so much more outgoing (and definitely more outspoken).  From the beginning, I wanted to make sure that Morgan was able to see other people from all over the world just like her!  And can you believe that as big as the vitiligo community is it only makes up 1-2% of the world’s population.  Thanks in part to Instagram I’ve had a chance to “meet” some pretty amazing people.

A little over a week ago one of the people I follow shared an image of Amy Deanna.  This beautiful young lady was just named as the first CoverGirl model with vitiligo!  Can I just tell you that I screamed for joy like she was family?!?!  For over 20 years CoverGirl’s trademark slogan had been “Easy, breezy, beautiful…CoverGirl!”  Last fall they released their new theme I Am What I Makeup.  This new branding is meant to evoke confidence, power, inclusivity, and self-expression.   [Read more…]

Filed Under: Beauty, Vitiligo Tagged With: awareness, Beauty, covergirl, i am what i makeup, model, modeling, vitiligo

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